Business Development Representative - Existing Accounts

1d1 day ago

Zappi

London, GB · Full-time · £45,000 – £65,000

About this role

At Zappi, the BDR team sits within the Sales organisation and plays a key role in driving pipeline and revenue growth. We partner closely with some of the world’s leading B2C brands to help them make faster, better decisions across marketing, advertising, and innovation.

As a key member of our Business Development team, you’ll report to the Director of Outbound Sales and focus on growing revenue within existing customer accounts. Your mission is to uncover and convert whitespace opportunities—helping the world’s most progressive brands unlock even more value from Zappi.

You’ll run account-based campaigns, build relationships across stakeholder groups, and collaborate closely with Sales, Customer Success, and Marketing to drive strategic engagement and platform expansion. Our dynamic and supportive team values collaboration, creativity, and individual success.

We thrive on friendly competition, celebrating wins together while continuously challenging each other to grow. You’ll also travel to key industry events throughout the year to connect with customers face-to-face and spot new growth opportunities.

Requirements

2+ years in BDR, Inside Sales, or a similar role, ideally in B2B or enterprise. Bonus if you’ve worked in account expansion or land-and-expand models.
You’ve built and executed campaigns that break through with senior decision-makers and turn into meetings.
You know how to navigate complex accounts, uncover growth opportunities, and connect across teams.
Whether it’s a cold call, email, or InMail—you’re clear, confident, and always focused on value.
You work well with Account Management, Sales, Marketing, and Customer Success and know that great results are a team sport.
You’re adaptable, open to feedback, and always looking for ways to improve. You bring ideas, ask questions, and raise your hand when you see a better way.

Responsibilities

Partner with Account Managers and Customer Success to map org structures, uncover whitespace opportunities, and qualify leads—booking meetings that open doors to deeper partnerships.
Own account research to uncover new use cases and business units within our existing customer base.
Build and run personalized, multi-channel outreach (email, phone, LinkedIn) aligned to Zappi’s voice and value, in coordination with Account Management and Customer Success.
Use sales intelligence tools like 6Sense, UserGems, Vendelux, and Sales Navigator to identify contacts and act on buying signals.
Collaborate with your Marketing team to share feedback from the field, influence campaign direction, and help craft content that resonates.
Travel to key industry events throughout the year to connect with customers face-to-face and deepen relationships.
Consistently hit or exceed KPIs around activity, meetings booked, and pipeline contribution.