Sales Development Representative (SDR / BDR) - B2B Sales

4w1 month ago

foodji marketplace GmbH

Munich, DE · Full-time · €40,000 – €55,000

About this role

As a VC-backed Foodtech-Startup, we bridge healthy nutrition, availability, and sustainability. With our intelligent food vending machines, we bring ultra-fresh, delicious meals exactly where people spend most of their day – because we aim to give over 10 million employees access to healthy food while reducing food waste.

As an SDR at Foodji, you are the first contact between us and our future customers. You directly address HR managers and managing directors – people who decide daily how their teams are supplied. Your pitch has a visible effect: we don't sell an abstract software feature, but fresh food that people experience every day.

You will own the outbound pipeline from A to Z – from research to initial outreach to qualified handover. You will reach decision-makers via cold calls, cold email, and LinkedIn with a personalized, data-driven approach. You will qualify inbound and outbound leads against clear criteria and hand over Sales Qualified Leads with full context to the Account Executive team.

You will work closely with Account Executives on account planning and messaging alignment. You will keep CRM data clean and track personal KPIs to continuously improve outreach performance. You will act as the voice of the market – identifying objections, buying signals, and competitive insights to feed back to Sales and Marketing.

Requirements

Native-level German and fluent English – both are mandatory for daily communication with customers and the team
Resilient and hungry for growth – you don't give up and want to get better every day
Hunter mindset with strong communication skills and the ability to adapt the pitch in real-time to different personas and seniority levels
First professional experience in a sales, SDR, or customer-facing role – whether as a working student, internship, or entry-level job in B2B sales
Experience in the SaaS or food-tech industry is a plus
Outbound experience: cold outreach is familiar and you know how to turn a 'no' into the next step
Hands-on experience with CRM tools (e.g. Salesforce, HubSpot) is a plus
Open to using AI tools in daily work – you like experimenting with new ways to work faster and smarter

Responsibilities

Own the outbound pipeline from A to Z – from research to initial outreach to qualified handover
Reach decision-makers via cold calls, cold email, and LinkedIn with a personalized, data-driven approach
Qualify inbound and outbound leads against clear criteria and hand over Sales Qualified Leads with full context to the Account Executive team
Work closely with Account Executives on account planning and messaging alignment
Keep CRM data clean and track personal KPIs to continuously improve outreach performance
Act as the voice of the market – identify objections, buying signals, and competitive insights to feed back to Sales and Marketing

Benefits

Direct impact: sell fresh food that people experience every day, not an abstract software feature
Learn how sales really works from day one – with a team that pushes you forward
Work in a VC-backed startup with real impact on nutrition and sustainability
Uncomplicated application process – reach out via email or WhatsApp