Social Media & PR Graduate

6w1 month ago

Puig

London, GB · Full-time · £25,000 – £30,000

About this role

This is a unique opportunity for a TikTok-first graduate to support the growth and evolution of Penhaligon's global social media presence. You will be deeply connected to the cultural zeitgeist, closely following fashion, art, culture, entertainment and internet trends.

Day-to-day, you will support the management of Penhaligon's TikTok account, bringing forward ideas rooted in TikTok culture and trends adapted for a luxury brand. You will create and edit TikTok-first content, support editorial shoots involving VIP and talent, and assist with creator castings for advocacy and paid partnership opportunities.

You will work closely with the social media team to develop ideas, manage posting, and engage communities in a culturally fluent way. This role also involves sharing insights on audience sentiment, emerging trends, and cultural moments to help shape the brand's voice and content strategy.

This is a two-year fixed-term contract offering the chance to build a portfolio of work within a prestigious luxury fragrance house. You will gain hands-on experience across social media, PR, and talent-led initiatives while contributing cultural insight on where the brand could grow next.

Requirements

Previous experience in social media, ideally within the beauty, fragrance or luxury industry
Strong understanding of TikTok platform, culture, trends and formats
Previous content creation and editing experience
Strong collaboration skills, working cross-functionally and supporting external partners
Deep interest in fashion, art, music and emerging trends
Highly organised with strong prioritisation skills
Comfortable dealing with complexity and ambiguity
Strong attention to detail with sensitivity to luxury

Responsibilities

Support the day-to-day management of Penhaligon's TikTok account
Bring forward ideas rooted in TikTok culture, trends, sounds and formats, adapted for a luxury brand
Create and edit TikTok-first content including filming, basic editing and captions
Support reactive, trend-led content and manage the TikTok content freelancer
Assist on editorial shoots involving VIP and talent, supporting teams on set
Manage and monitor social comments with a focus on TikTok, engaging the community in a timely and culturally fluent way
Share insights on audience sentiment, emerging trends and cultural moments with the team