Junior Sales Development Representative (SDR)

2d2 days ago

DVT

Johannesburg, ZA · Full-time · ZAR 180,000 – ZAR 280,000

About this role

The Junior Sales Development Representative plays a crucial role in the sales process by identifying and qualifying potential leads for the sales team. This position involves proactive outreach, lead generation, and building initial relationships with prospects. The primary goal is to create a robust pipeline of qualified opportunities.

Daily work includes conducting targeted research to identify decision-makers and using email, phone calls, and social media to generate and qualify leads. You will initiate personalised contact with prospects and clearly articulate the value proposition of the company's products or services.

Collaboration with Account Executives and Sales Managers helps align on strategies and priorities while providing insights from prospect interactions. Accurate CRM records ensure the sales team receives regular updates on lead status and opportunities in the pipeline.

Continuous learning involves staying informed about industry trends, market conditions, and competitor activities. Training sessions support professional development and help refine qualification parameters based on ideal customer profiles.

Requirements

Bachelor's degree in Business, Marketing, or a related field.
Strong communication skills, both written and verbal.
Excellent interpersonal and relationship-building abilities.
Results-driven with a focus on meeting and exceeding targets.
Familiarity with CRM systems and sales tools.
Ability to work in a fast-paced and dynamic environment.
Resilience and persistence in the face of rejection.

Responsibilities

Conduct targeted research to identify potential customers and decision-makers.
Use email, phone calls, and social media to generate and qualify leads.
Initiate contact with prospects through personalised and effective communication.
Assess the fit of leads based on predefined criteria and disqualify those that do not meet requirements.
Maintain accurate and up-to-date records of all prospect interactions in the CRM system.
Work closely with Account Executives and Sales Managers to understand sales strategies and priorities.
Stay informed about industry trends, market conditions, and competitor activities.