Graduate Communications Coordinator

1w1 week ago

Tarleton State University

Stephenville, US · Full-time · $47,000 – $61,940

About this role

The Graduate Communications Coordinator works under general supervision with leadership to provide email communication support, implement and maintain customer relationship management software, perform reporting functions, and support enrollment and recruiting communications and marketing for Enrollment Communications. Work hours are Mon-Fri 8 AM-5 PM or as requirements indicate. The role includes remote work capability during inclement weather or special circumstances.

Daily tasks involve coordinating communication plans for top-of-funnel prospects via email, texting, and digital marketing, including copy for financial aid, scholarships, and special populations like Distinguished High School and College Partners. Manage TargetX and Marketing Cloud for plan implementation, updates, maintenance, and content audits. Keep up with forms in Form Assembly.

Collaborate with key campus stakeholders to align communications with undergraduate and graduate prospective student needs. Assist in web maintenance by developing landing pages under supervision and handling edit requests across Enrollment Management. Work in a multi-ethnic and multi-cultural environment with students, faculty, and staff.

Prepare reports using email data, Google Analytics, TargetX, and Marketing Cloud for strategic decisions, including dashboard creation. Handle photography and videography needs, plus blog post planning and interaction. Gain exposure to higher education technical communications and marketing.

Requirements

Bachelor’s degree or an equivalent combination of education and experience
Three years of related experience, preferably in higher education related to technical communications and marketing
Knowledge and understanding of University goals, objectives, policies and procedures
Knowledge and proficiency in using technology related to recruitment and/or sales
Knowledge and proficiency in Microsoft applications
Excellent written and verbal communication skills
Exceptional organization and interpersonal skills
Ability to work well in a multi-ethnic and multi-cultural environment with students, faculty and staff

Responsibilities

Work with key campus stakeholders to ensure communication aligns with needs of undergraduate and graduate prospective students
Coordinate communication plan for top of the funnel prospects through email, texting, and digital marketing
Work on email copy for campaigns including financial aid, scholarships, and special populations
Manage TargetX and Marketing Cloud communication plan implementation, updates, and maintenance
Perform regular content audits to ensure accuracy and keep up with forms in Form Assembly
Help develop landing pages for marketing initiatives and perform web maintenance and edit requests
Prepare reports for strategic decision-making using email, Google Analytics, TargetX, and Marketing Cloud
Handle photography and videography needs and perform blog post planning and interaction

Benefits

Work hours: Mon-Fri 8 AM-5 PM or as work requirements indicate
Ability to work remotely at the request of the university in times of inclement weather or other special circumstances